Sketches

Yodlee Interactive Decals

Promotional laptop stickers for developer hack-a-thons and conferences. Ask was to incorporate the Yodlee Interactive logo in a fun, less corporate standard way.

Role: Designer and illustrator

Sketches

Sketches

I spent some time drawing quick sketches to see if I could land on any interesting ideas. The slingshot and the hacksaw stood out.

Mock-ups

Mock-ups

I presented some mock-ups to the marketing team. We all agreed on the slinghsot.

Refinement

Refinement

After deciding on the slingshot, I presented some detailed versions, but they were too realistic. So, we decided on a simple line graphic to make the logo stand out.

More sketches

More sketches

We needed to include both men and women coders, so I sketched some more.

Final versions

Final versions

I delivered a decal that could incorporate the Apple laptop logo and smaller ones for other laptops.

final.jpg