I spent some time drawing quick sketches to see if I could land on any interesting ideas. The slingshot and the hacksaw stood out.
I presented some mock-ups to the marketing team. We all agreed on the slinghsot.
After deciding on the slingshot, I presented some detailed versions, but they were too realistic. So, we decided on a simple line graphic to make the logo stand out.
We needed to include both men and women coders, so I sketched some more.
I delivered a decal that could incorporate the Apple laptop logo and smaller ones for other laptops.