Hero screens are balanced out with clean utilitarian interfaces to make it easy for administrators to manage their subscriptions and team members. The interface was updated based on usability testing and changing product team needs.
Illustration and iconography
I created a set of empty state illustrations and icons to bring the interface to life.
Process and iteration
After meeting with stakeholders, product managers and interaction designers, I created some initial screens to show the basic journey from the signed-out to signed-in experience. Numerous visual styles were tried; the below is an example of an early iteration.
To loosen up, I often do quick hand drawings to quickly explore a layout or a flow. The below shows some sketches done to figure out an early iteration of the home page and a group of product icons for our Data Management offerings.